Is Porsche now an SUV company that sells sports cars?

"davesaddiction @ opposite-lock.com" (davesaddiction) 05/18/2015 at 18:29 • Filed to: devil's advocate

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At what point do the stockholders demand that they give up on their “silly small-margin models for old-school zealots” (like us)?

http://www.thetruthaboutcars.com/2015/05/porsch…

f86sabre > davesaddiction @ opposite-lock.com 05/18/2015 at 18:31

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The brand identity fostered by the smaller population is what rubs off on the SUVs and helps make them desirable. You need one to have the other, at least for the foreseeable future.

themanwithsauce - has as many vehicles as job titles > davesaddiction @ opposite-lock.com 05/18/2015 at 18:34

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By sales and profit - yes.

By reputation and identity - no.

Chevrolet is not “A maker of SUVs that also dabbles in V8s” in terms of reputation. You say chevrolet and for most people the corvette, camaro, and silverado come to mind. They sell way more pickups, SUVs, and sedans than corvettes and camaros, but they make up a major part of the brand heritage and identity.

Zohaibman72 > davesaddiction @ opposite-lock.com 05/18/2015 at 18:37

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Its to fund their sports cars, their identity. Think of other supercar companies that don’t do this, they have tons of financial problems and jump from owner to owner. I think every company needs a mainstream SUV to fund their Niche cars

dogisbadob > davesaddiction @ opposite-lock.com 05/18/2015 at 18:40

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they should add the Boxster/Cayman sales together

756 for April 2014
597 for April 2015

AM > davesaddiction @ opposite-lock.com 05/18/2015 at 18:46

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If you ask me Porsche is smarter than any other sports car/supercar company. They have two SUVs to rake in tons of extra profit. Extra money they can use to come out with more badass cars like the 918 spyder, Cayman GT4 and 911 GT3 RS without any risk of financial issues.

sm70- why not Duesenberg? > davesaddiction @ opposite-lock.com 05/18/2015 at 18:47

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Of course they sell more SUVs than they do sports cars. The world buys more SUVs than sports cars. But that doesn’t mean they’re giving up on the 911 anytime soon.

But then, everyone has already heard my ranting .

If only EssExTee could be so grossly incandescent > davesaddiction @ opposite-lock.com 05/18/2015 at 18:57

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Porsche is an apparel maker that also sells automobiles.

jkm7680 > AM 05/18/2015 at 18:58

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^This.

More profit from SUVs means more funding for amazing sports cars.

AM > jkm7680 05/18/2015 at 19:09

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It’s a brilliant strategy on their part. I did the math and SUV sales were 63% of their profit last month and without those SUVs they would have sold 1,907 cars rather than 5,217.

scoob > davesaddiction @ opposite-lock.com 05/18/2015 at 19:27

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Damn, no one’s buying these. Why are they so unpopular?

scoob > If only EssExTee could be so grossly incandescent 05/18/2015 at 19:29

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They also build... skyscrapers .

S2Konstantin > AM 05/18/2015 at 19:30

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I think the OP was referring to the stockholders saying, “why even waste time/money on the cars that only make a small profit?” Which right now, is not really a concern, but if they were starting to lose money it totally would be.

PS9 > scoob 05/18/2015 at 19:35

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Maybe a price drop would help?

scoob > PS9 05/18/2015 at 19:39

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Now that I think of it that comment doesn’t work.

Was supposed to be a joke but I can’t even

AM > S2Konstantin 05/18/2015 at 19:50

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I know what he was referring to. I was just explaining that with the two SUVs they won’t have to worry about money/stockholders because their wallets will be plenty full. As long as Porsche has SUVs they’ll be in the clear because I don’t see that the whole crossover trend going away anytime soon.

S2Konstantin > AM 05/18/2015 at 20:02

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Yeah I doubt the SUV craze will end anytime soon but that doesn’t mean Porsche will remain near the top of the SUV market.

Hot Takes Salesman > PS9 05/18/2015 at 20:22

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But the price drop would just mean MOOOOAAAAAR options

And you know how much we love Porsche options

AM > S2Konstantin 05/18/2015 at 20:30

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They’re by no means at the top but they do sell enough of them. Besides, the Macan is flying out the door right now.

TheOnelectronic > davesaddiction @ opposite-lock.com 05/18/2015 at 20:57

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Porsche sells SUVs because people see them as a status symbol (and to a lesser extent, because they are really good SUVs)

If Porsche stops making the 911, they’ll no longer have that same reputation as a maker of high-end cars for rich people, and they’ll lose a lot of that cachet.

Vicente Esteve > davesaddiction @ opposite-lock.com 05/18/2015 at 21:17

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The thing is, those SUV’s come from the mind of sports car engineers. This is why I love them.

davesaddiction @ opposite-lock.com > If only EssExTee could be so grossly incandescent 05/18/2015 at 22:41

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You're thinking of Ferrari.

If only EssExTee could be so grossly incandescent > davesaddiction @ opposite-lock.com 05/18/2015 at 23:00

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No, Ferrari is a lifestyle brand.

davesaddiction @ opposite-lock.com > If only EssExTee could be so grossly incandescent 05/19/2015 at 08:29

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So you hang your Ferrari-branded hat and jacket on your Ferrari-branded coat rack that sits on your Ferrari-branded tile floor?

If only EssExTee could be so grossly incandescent > davesaddiction @ opposite-lock.com 05/19/2015 at 09:10

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And you kiss your Ferrari wife as she hands you a Ferrari martini that you enjoy by your Ferrari pool under the relaxing Ferrari sun.

davesaddiction @ opposite-lock.com > If only EssExTee could be so grossly incandescent 05/19/2015 at 11:11

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Keep in mind that you’ll only be allowed to purchase the LaFerrari Wife Speciale if you’ve purchased the three earlier models, and she can not be loaned out to others for “instrumented testing” unless you have no desire to ever purchase any future Ferrari Wives.